We live in the age of the informed, connected and social consumer. Marketers who fail to drive and leverage earned media may be risking the opportunity to increase brand awareness and reputation. Some new media evangelists, however, will tell you that social media will replace traditional advertising entirely. But the truth is – success for today’s marketers is learning how to leverage both.
Hear from Forrester Research, Inc., Edelman Digital and Zuberance in this On Demand webinar in which you will learn:
How to appropriately leverage Earned Media vs. Paid Media
How to gain more Earned Media by tapping into a large segment of your highly satisfied customers (aka Brand Advocates)
How to integrate Earned Media into your existing marketing efforts
How to measure the impact of Earned Media
Plus you will receive a copy of the White Paper, “The Top 5 reasons Why Brands Need to Focus on Earned Media”
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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