Mobile Barcodes - An Unprecedented Marketing Vehicle!
Mobile barcodes allow marketers to reach consumers anywhere, anytime. This emerging technology transforms traditional media into marketing that is both interactive and measurable, even on print ads, billboards, product packaging, hang tags, and more.
When consumers scan these barcodes with their mobile devices, they are immediately and automatically connected to the web, where they can view movie trailers, music videos, book excerpts, and marketing offers. They can even launch options such as click to call or initiate a texting session. What’s more, all of these actions are measurable!
With Mobile Barcodes, Marketers Enjoy These Benefits:
Extended reach from existing media channels, including print and TV
Highly targeted marketing, including location-based
Measurable results and competitive ROI
Rich mobile marketing experiences: videos, demos, special offers and more
Opportunity to create 1-to-1 interactions with your customers
Higher sales-conversion rates
Ability to grow your customer database: pre-ordering movies, CDs, games and more
Fewer out-of-stock situations, thanks to rain-check coupons and online inventory
Greater control, thanks to near real-time changes
Learn how retailers can use mobile barcodes to attract new customers, keep their existing customers, and build multiple and repetitive sales from this free whitepaper now.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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