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Home > Neustar > Learn How Mobile Barcodes Can Benefit Retailers
 

Learn How Mobile Barcodes Can Benefit Retailers

White Paper Published By: Neustar
Neustar
Published:  Apr 14, 2011
Type:  White Paper
Length:  7 pages

Mobile Barcodes - An Unprecedented Marketing Vehicle!

Mobile barcodes allow marketers to reach consumers anywhere, anytime. This emerging technology transforms traditional media into marketing that is both interactive and measurable, even on print ads, billboards, product packaging, hang tags, and more.

When consumers scan these barcodes with their mobile devices, they are immediately and automatically connected to the web, where they can view movie trailers, music videos, book excerpts, and marketing offers. They can even launch options such as click to call or initiate a texting session. What’s more, all of these actions are measurable!

With Mobile Barcodes, Marketers Enjoy These Benefits:

  • Extended reach from existing media channels, including print and TV
  • Highly targeted marketing, including location-based
  • Measurable results and competitive ROI
  • Rich mobile marketing experiences: videos, demos, special offers and more
  • Opportunity to create 1-to-1 interactions with your customers
  • Higher sales-conversion rates
  • Ability to grow your customer database: pre-ordering movies, CDs, games and more
  • Fewer out-of-stock situations, thanks to rain-check coupons and online inventory
  • Greater control, thanks to near real-time changes
Learn how retailers can use mobile barcodes to attract new customers, keep their existing customers, and build multiple and repetitive sales from this free whitepaper now.



Tags : 
neustar, mobile barcode, 2d barcode, qr code, retail, upc code, ean code, sms, mobile coupons, barcode reader, barcode app, customer loyalty, mobile marketing