The costs of churn and attracting new subscribers are skyrocketing. While external players like Apple, Facebook, and Google are sometimes a welcome partner, they are also wedging into the service provider’s space and are taking up more margins of the customers’ spend. Service providers still have the upper hand in the customer care and billing relationship with their subscribers, but few are equipped to fully capitalize on this. This paper will review growth drivers, and outline steps service providers can take to enter a new age of lifecycle marketing and promotions to increase ARPU and address churn.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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