Selecting the right conversion rate optimization method is the single most important factor in determining the success of your e-commerce optimization initiatives.
The goal of this white paper is to help you better understand options, limitations, and risks as associated with the various methods employed in attempting to increase e-commerce conversion rates. Contained in the 14-page document is a detailed comparison of competing methods such as A|B testing, multivariate testing, targeting and optimization.
If you are an e-commerce merchant considering conversion rate optimization for the first time or a testing veteran looking to switch to a more effective CRO solution, this white paper represents the perfect starting point.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW