Soon, college seniors around the world will be donning caps and gowns to walk across a stage and receive their diplomas. In the past, many of these graduates would already have jobs lined up, prepared to start soon after graduation. However, corporate budget cuts have reduced the number of organizations making recruitment trips to university campuses, and the continuing recession has offered limited job openings for new graduates. With Baby Boomers beginning to retire, the workforce is changing, and organizations need Generation Y workers in order to keep up. It may be easier than ever to find a large quantity of candidates for a job opening, but it is equally important to find quality candidates. Social media can help.
Everyone has heard the social media horror stories of employees fired for writing derogatory comments about their company on their Facebook page or posting videos of inappropriate behavior at their office. At the same time, however, social media can be used to find the best candidate for a position. From recruitment to the hiring process to onboarding, social media is a versatile tool that, when used appropriately, can help grow your organization.