In this paper Acxiom shows how Media Mix Optimization can help overcomethe complex challenges of today’s marketing. Herein we not only detail boththe “Journey” of MMO and its rewards but also how to avoid several keyhurdles along the way.
The modern Chief Marketing Officer faces dauntingbusiness challenges in the new marketing arena.Many of those challenges are discussed within thispaper. They range from the obvious to the morecomplex. How does a CMO address and overcomethese challenges, while creating a world-classmarketing machine in the process?
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW