Although still grabbing media attention as though it is still a new concept, social media and networking is no longer a fad, but rather is an entrenched way of collaborating, communicating and sharing as much as mobile phones, email or texting is. The impact of social media and networking is multiplied exponentially due to its natural "habitat" within mobile devices as the lack of being connected via wires to the Internet is no longer an obstacle.
As travelling is the ultimate form of mobility, the requirement for travel providers to master this new Biosphere of social media and mobile is non-negotiable, and as this White Paper argues, the randomness of world events makes the need even greater. Those travel companies who embrace and maximise their efforts in this space will find a far greater loyalty and engagement with their travellers than those who don't. And for those that don't, they can likely expect that void they find themselves in to be very difficult to get out of.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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