A poor customer experience does more than simply affect a single transaction; taken as a whole, such experiences can drastically hurt a company's bottom line. Recent research commissioned by Adobe Systems and conducted by Forrester Consulting shows that the Financial Services industry is prone to conflicts within the customer experience process, more so than many other industries. Additionally, these negative customer experiences have been found to have a direct impact on customers' likelihood to purchase and recommend an institution's products.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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