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Home > The Content Factor > Secrets of Case Study Winners: How B2B Marketers Create Successful Programs
 

Secrets of Case Study Winners: How B2B Marketers Create Successful Programs

White Paper Published By: The Content Factor
The Content Factor
Published:  Feb 03, 2011
Type:  White Paper
Length:  12 pages

Case studies are a different animal from other marketing collateral because the expert point of view is a client, not an in-house marketing pro or product manager. The good ones tell a nice story, and they resemble a magazine article. But case studies push many marketing professionals out of their comfort zone. We've tackled this subject in depth in the attached document. It contains quotes and perspectives from corporate marketing professionals and it profiles how some companies are successfully leveraging case studies to boost their marketing programs.



Tags : 
case study, case study strategy