Case studies are a different animal from other marketing collateral because the expert point of view is a client, not an in-house marketing pro or product manager. The good ones tell a nice story, and they resemble a magazine article. But case studies push many marketing professionals out of their comfort zone. We've tackled this subject in depth in the attached document. It contains quotes and perspectives from corporate marketing professionals and it profiles how some companies are successfully leveraging case studies to boost their marketing programs.