With more than 500 million people on Facebook, and with media outlets reporting every day on the brief, sometimes bizarre messages that celebrities, politicians and corporations send out on Twitter, it's clear that social media has entered the mainstream.
But when it comes to social media marketing, ROI is still squishy at best. Brands are still trying to determine the value of a Facebook fan, and there continues to be no consistent barometer of success. Given the dearth of reliable data, it's no wonder that companies are struggling to determine just how much social media marketing is right for them. And practitioners are left to talk as much about the cost of not participating in social media marketing as of the value of doing so.
This Gleansight explores what Top performers are doing - and measuring - as they make their initial forays into social media marketing and how they're working to achieve their desired business objectives.
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Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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