Today’s UK shopper is an “empowered” consumer. This new breed of consumer is changingthe rules of engagement for retailers simply by the power they possess in managing theirown shopping experiences. Shoppers can easily access competing stores, brands, andproducts as part of their product research—whether it be online or on their mobiles.
These new consumers are also shopping across channels; it is now common for shoppers todiscover and evaluate products in one channel and then buy them in another. In fact, 44% ofall UK shoppers have “channel-switched”—researching a purchase online then buying it in astore.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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