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Home > Anthem Marketing Solutions > Anthem Marketing Solutions Launches Transaction Insight Engine
 

Anthem Marketing Solutions Launches Transaction Insight Engine

White Paper Published By: Anthem Marketing Solutions
Anthem Marketing Solutions
Published:  Jan 25, 2011
Type:  White Paper
Length:  1 pages

Anthem Marketing Solutions, a Chicago-based provider of insight-driven tools to the marketing industry, is pleased to announce the release of its Transaction Insight Engine hosted software tool. Designed to help retailers and other marketers interpret customer-level transaction activity, Transaction Insight Engine focuses on the financial impact of changes in customer behavior over time, and identifies short-term actions to optimize value among specific customer groups.



Tags : 
data analysis, marketing spend, rfm, customer behavior, transaction analysis, transaction reporting, customer buying behavior, value optimization, predict customer behavior, brand interaction, customer investment, behavior based segmentation