Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Akamai > Qantas Airways Ensures Site Uptime and Improves International Reach and Performance Cost-Effectively
 

Qantas Airways Ensures Site Uptime and Improves International Reach and Performance Cost-Effectively

Case Study Published By: Akamai
Akamai
Published:  Jul 06, 2010
Type:  Case Study
Length:  2 pages

Founded in the Queensland outback in 1920, Qantas Airways is the world’s longest continuously operating airline. Today it is widely regarded as the world’s leading long-distanceairline and one of the strongest brands in Australia, responsible for an estimated $1.7 billion in revenue for the fiscal year 2009/2010. The airline is committed to continually improving the experience on its website, qantas.com, whether enabling travelers to book all partsof a holiday or to self-manage their travel experiences. Since the site was first launched in 1996, it has evolved into the airline’s primary customer contact channel.

The ChallengeKnowing that the online channel was a critical customer touchpoint, Qantas was committed to developing a strong online presence. While qantas.com had been available for a numberof years, it did not deliver the end-to-end customer experience that the airline wanted forits customers. As part of its new strategy, Qantas intended to market a variety of offerings online to address customer needs. “We needed to ensure a superior online experience thatrevolved around ease of use and optimal performance. After all, our competitors are onlya click away,” explains John Lonergan, Head of qantas.com & Direct Channels for Qantas.



Tags : 
qantas, case study, site performance, clicks, travel, e-commerce, ecommerce, uptime, reach