In today's difficult economic environment, reducing churn and retaining your existing customer base are critical. However, several barriers stand in your way:
Your customers are interacting with you across a multitude of touch points-from "brick and mortar" to the web, and even social media venues.
Your data, the lifeblood of your company, is scattered everywhere and neither readily available nor actionable.
You are not organized around your customer, but focused on distinct products and services.
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics. And, most importantly, he will explain how the right combination of people, process, and technology yielded a program that resulted in his company being named one of the most innovative financial companies.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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