Convergence is altering the telecom landscape. New technologies, new market entrants, and customers who want "more, better, faster, cheaper" are pushing those changes at near break-neck speed. Success today depends on understanding your customers and delivering communications, products, and services that best meet their needs while increasing their value. Industry thought leaders Don Peppers, Founding Partner, Peppers & Rogers Group; and Owen Sonnenschein, Telecommunications Industry Expert, Infor CRM Epiphany; discuss the need for telecom and all leaders to define customer groups based on needs, value, and behavior in order to improve retention, cross-sell, and up-sell. They also explain how to use customer insight to deliver a consistent customer experience and build strong customer trust. Read this Executive Dialogue to learn how to:
Define the "real" customer in multi-user accounts, and how best to target each user
Integrate independent customer information systems and key customer IDs
Create targeted, relevant messaging that profitably improves up/cross-sell and retention
Deliver consistent messaging and experiences across channels, including social media
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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