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Home > Marchex > Three Reasons Why Call Tracking Matters to Online Advertisers and Digital Agencies
 

Three Reasons Why Call Tracking Matters to Online Advertisers and Digital Agencies

White Paper Published By: Marchex
Marchex
Published:  Dec 10, 2010
Type:  White Paper
Length:  8 pages

In an advertising landscape where the cost effectiveness of search marketing is being challenged by ever increasing bid prices, and phone calls are emerging as an efficient and potent method of performance-based advertising, this white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit:

  • Without call tracking and analytics, it is impossible to manage search bids accurately.
  • Call tracking and analytics transforms an advertiser's efforts to boost conversion rates.
  • Call tracking and analytics is cost effective and easy to implement.



Tags : 
marchex, call tracking, analytics, digital marketing, search marketing, phone call, performance-based advertising, search bid, conversion rates