Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Unica > The Interactive Marketing eBook: It's All About the Journey
 

The Interactive Marketing eBook: It's All About the Journey

White Paper Published By: Unica
Unica
Published:  Nov 04, 2010
Type:  White Paper
Length:  13 pages

Facing an unprecedented pace of change, you, like many marketers,may be struggling to create meaningful conversations with your audience.While you may be turning up the volume, if you are still using pushstrategies to shout out your messages, your buyers may be tuningout. At the same time, the demands for marketing accountability anddemonstrated return on investment are rising – putting more pressureon you and your team. Luckily, today’s environment offers exciting newopportunities for you to reach and engage customers and prospectsin a continuous conversation that is timely, relevant, and welcome.That is what Interactive Marketing is all about.



Tags : 
unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, ebook, integration