Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Anthem Marketing Solutions > Deal-Seeking: Online vs. Offline: Semi-Annual Online/In-Store Pricing Comparison
 

Deal-Seeking: Online vs. Offline: Semi-Annual Online/In-Store Pricing Comparison

White Paper Published By: Anthem Marketing Solutions
Anthem Marketing Solutions
Published:  Oct 28, 2010
Type:  White Paper
Length:  6 pages

In addition to offering the best average prices for items costing less than $7, stores have also become more competitive in the $100+ price range, where online vendors had a clear advantage in the Fall 2010 and Spring 2011 studies. However, online vendors offer the best average prices for the range between $7 and $20, indicating that impact of competition with stores is not limited to a particular price range or category, but rather has the potential to affect a wide variety of retail items. Additionally, changes in policies regarding the collection of sales tax for online purchases may soon eliminate an important advantage for online retailers, who often do not collect sales tax.




Tags : 
online vs. offline, in-store pricing, online pricing, pricing trends