In addition to offering the best average prices for items costing less than $7, stores have also become more competitive in the $100+ price range, where online vendors had a clear advantage in the Fall 2010 and Spring 2011 studies. However, online vendors offer the best average prices for the range between $7 and $20, indicating that impact of competition with stores is not limited to a particular price range or category, but rather has the potential to affect a wide variety of retail items. Additionally, changes in policies regarding the collection of sales tax for online purchases may soon eliminate an important advantage for online retailers, who often do not collect sales tax.
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