If you knew more about your customers, wouldn’t you tailor their experience to their unique profile and online behavioral history? According to industry research, personalized emails using website click stream data produced 3.8 times more revenue as broadcast emails. And, research shows that you can lift website click thru rates by 10-50% with even basic website content targeting. Yet 60% of marketers today are not personalizing their communications beyond a basic salutation. Explore the trio of marketing challenges that stand in the way. Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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