For the last few years TransPromo—the practice of adding marketing messages to bills and statements and other transactional documents—has been talked up in business circles and the media without much hard evidence of the technique being applied. Now, new research from Pitney Bowes reveals that the potential of TransPromo is finally being realized.
Pitney Bowes assesses the research findings and reports on widespread enthusiasm for a technique that, with the emergence of new technology, is taking printed communications to the next level. Our recent survey of business-to-business (B2B) companies across the UK, France, Germany and the USA reveals that TransPromo is moving from a much-talked-about projection to a widely implemented reality. Businesses of every type and every size are looking to maximize the benefits of adding marketing messages to transactional communications.
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