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Home > Century Interactive > Call Tracking for ad effectiveness, pay-per-call and lead optimization
 

Call Tracking for ad effectiveness, pay-per-call and lead optimization

Case Study Published By: Century Interactive
Century Interactive
Published:  Sep 28, 2010
Type:  Case Study
Length:  13 pages

We're in the business of making advertising measurable. Ordering a book online is great, but many purchases are more complex in nature. If you're about to shell out thousands of dollars for insurance, a car, or anything else of value you often want to talk with somebody to understand detailed specs and the terms & conditions. Find out how your ads are performing. Our call tracking service collects valuable information about calls to your business to make your business more efficient, more profitable, and to prove that your advertising is really working. We assign a unique local or toll-free telephone number that is only included in your ad. All the calls can be traced back to your ad program.



Tags : 
call tracking, call analytics, lead optimization, trackable phone numbers, measurement