This case study tells the story of how HelloMetro, a network of more than 1,600 city guide web sites and mobile apps, used Maponics Neighborhood Boundaries and ZIP Code Boundaries to organize their vast array of local content, make it more search-able and relevant to users and increased traffic and revenue as a result. HelloMetro needed a way to segment geocoded content, including everything from points of interest to news stories at a local level within large metro areas. They used Maponics geographic datasets across cities in the US and Canada to organize and present content in a way that resonates with web site users, and as a result, increased web traffic my 10% and is growing at 30% per year-half of which they attribute to presenting content at the hyperlocal level.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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