As interactive marketing takes up more of a marketer’s budget, accurate measurement within and across channels becomes paramount. Increasingly, interactive marketers are looking for attribution technology partners to tell them not only whether a campaign was successful, but also how various campaigns — and ad channels — interact with and support or duplicate each other. Read this report to learn how you can benefit from implementing better advertising analytics for your company.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW